If We Win- Donating Net Proceeds to Charity

The Doritos “Crash the Super Bowl” contest has been ongoing since the fall of 2006 and awards a $1 million prize each year to the commercial entry finalist that gets the most votes. Any member of the public can enter and entries are submitted from throughout the world. In 2014, Doritos received over 4,900 entries. This year will be the last year of the contest and we have a commercial entry we think is a winner. But we need your support to spread the word and help us win for charity!

Director, cast, crew and a host of community businesses, including Ralphs Fresh Fare Markets, all came together, donating time, talent, equipment, props and location, to help our community and win for charity! Why donate to charity? We never could have created a commercial of this caliber without the talent, time and commitment of the whole production team and the community which came together to help. We all wanted to do it to benefit charity.

Net proceeds from any winnings will be shared between the Ralphs Foundation and the Providence Health & Services Foundation in Southern California.

About the Ralphs Fund:

Ralphs has a long history of bringing help and hope to the communities they serve. Since their earliest days, Ralphs and the Kroger Family of Associates have taken care of our neighbors and each other.

Today they contribute more than $220 million annually in funds, food and products to support local communities, focusing on feeding the hungry through more than 80 local Feeding America food bank partners; supporting women’s health, our troops and their families; and local schools and grassroots organizations. They are also strong supporters of The Salvation Army, American Red Cross and organizations that promote the advancement of women and minorities.

The Ralphs Fund is part of The Kroger Foundation, an independent 501(c) (3) charitable foundation. The Ralphs Fund is supported through contributions from Ralphs; our parent company, Kroger; our suppliers; team members and our customers.

For more information on the Ralphs Fund, visit www.ralphs.com/topic/community.

About the Providence Foundations, Southern California:

Providence Foundations, Southern California supports our California ministries through a range of annual, capital, event and estate gift fundraising, raising more than $200 million for our medical centers and hospice service. Their generous donors support new facilities, equipment purchases, continuing education and training for their caregivers and funded millions of dollars of community health programs including Partners for Healthy Kids, supporting basic health services for more than 3,000 children each year at their schools; Get Out And Live (GOAL),assisting low-income adults with education and tools for managing diabetes; supporting the Vasek Polak Health Clinic for health services and referrals to health providers; Creating Opportunities for Physical Activity (COPA), reducing childhood obesity through education and activity programs; and  the Community Health Insurance Program (CHIP), ensuring that uninsured patients are referred to appropriate health care partners.

For more information on the Providence Foundations, Southern California, visit www.providencepowerofgiving.org.

Truly, I only have two motivations: get bragging rights and support a local charity. Oh, and a third motivation: have some fun!

So, please help us support local charities by sharing and rating us! Ultimately, we hope we can come back to you as a finalist and ask for your help to make us, and our charities, winners!

Thank you for your consideration and support!

Please click here to view and rate our commercial!

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A long night of filming for creator Nancy Franklin and Co-Producer Joe Franklin